Great Barrington’s Main Street should be a place where place people want to get out of their cars to shop, eat, and socialize—under a majestic canopy of tall trees. That’s not what State DOTs build, however.
This story originally ran in the Berkshire Record, following earlier stories (links below).
AN OLD CHINESE PROVERB says, “The best time to plant a tree was 20 years ago. The second best time is now.” In other words, it’s not too late to fix the economic and social problems the recent rebuilding of Main Street brought to town.
Great Barrington’s Main Street has lost the curb appeal that helped make it the Smithsonian’s best small town in America. “That’s just aesthetics,” some will say — including a few who contributed to the design decisions that make the new Main Street so ugly — but what real estate brokers and developers call “curb appeal” is not just aesthetics. It has economic value and social outcomes.
Let’s look first at the trees on Main Street. Studies by groups like the city of Portland, Oregon, the Yale School of Forestry and the National Association of Realtors show that majestic street canopies like the one Great Barrington used to have increase retail sales and real estate values. Surveys in which people walk around towns and cities recording the places they like and don’t like show that we are attracted to places with beautiful trees. The book The Happy City establishes that beautiful, mature trees increase our day-to-day happiness, and a growing body of research in cognitive science is beginning to record the data behind these effects.